Collaboration Between Designers and Marketers In Developing A New Product Development

Adrianto, Yosef Richo (2018) Collaboration Between Designers and Marketers In Developing A New Product Development. In: Proceedings of International Conference on Information Technology Applications and Systems (ICITAS) 2018. Managing Digital Development for Sustainable Economy . Institut Bisnis dan Informatika Stikom Surabaya, Surabaya, pp. 1-4. ISBN 978-602-51367-0-2

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Abstract

Collaboration development pattern in current industry is effect on organizational performance, one of the collaboration between Designer and Marketer, both sides them have the same goal: “how their products can be sold on the market”, further is how to facilitate future product for sales strategy, ease communicating the product before bought for the consumer (pre buying), easy use for consumer when product have purchased (buying) and ease for selling back the products after consumers buy it (Post Buying). But many companies that don't have any strategy to connecting between designers and marketers when so have not maximal conclusion in sales and product development for they consumer. For this article below discusses the role of collaborating between designers and marketers as well as how to define a collaborative product design on development strategy, in this study shows that the process by using RDE (Rule Developing Experimentation) collaboration system in designing packaging products is very influential to accelerate the process of collaboration between marketing, desiccers and technology as well that it can add benefit to attract the consumer purchases.

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