The Influence of Destination Brand Communication and Destination Brand Trust Toward Visitor Loyalty of Marine Tourism in East Java, Indonesia

Aliffianto, Achmad Yanu ORCID: https://orcid.org/0000-0003-3186-0831 and Candraningrat, Candraningrat ORCID: https://orcid.org/0000-0001-9790-6076 (2018) The Influence of Destination Brand Communication and Destination Brand Trust Toward Visitor Loyalty of Marine Tourism in East Java, Indonesia. International Journal of Civil Engineering & Technology (IJCIET), 9 (8). pp. 910-923. ISSN 0976-6316

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Abstract

This study aims to analyze the influence of destination brand communication and destination brand trust on visitor loyalty of marine tourism in East Java, Indonesia. This research was conducted by distributing questionnaires to 123 respondents who visited beaches around East Java Province. The analysis technique used is quantitative analysis technique with multiple regression analysis that is F test and T test. The result of research proves that destination brand communication has positive influence to visitor loyalty, destination brand trust also has positive influence to visitor loyalty, and destination brand communication and destinatination brand trust simultaneously have a positive influence on visitor loyalty.

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