Multivariate Analysis for Determinants of Online Consumers Trust

Widyasari, Aprilia Aryanti, Nursafitri, Putri Pratama Deliana and Aliffianto, Achmad Yanu ORCID: https://orcid.org/0000-0003-3186-0831 (2021) Multivariate Analysis for Determinants of Online Consumers Trust. Procedia Business and Financial Technology, 1 (1). pp. 121-125. ISSN 2807-131X

Text Multivariate Analysis for Determinants of Online Consumers Trust.pdf - Published Version Restricted to Registered users only Download (210kB)

Search this title on : |

Abstract

This research aims to examine the effect of customer satisfaction on customer trust, the effect of security perception on customer satisfaction and customer trust, the influence of privacy on customer satisfaction and customer trust, the influence of brand awareness on customer satisfaction and customer trust, as well as the influence of customer satisfaction mediation on the relationship between perception security, privacy and brand awareness with customer trust. This research focuses observations on 100 people in Surabaya who have made transactions on online shopping sites. Private students and employees dominate the number of respondents in this research. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research proves that brand awareness has a significant effect on customer trust and customer satisfaction, security perceptions have a significant effect on customer trust and customer satisfaction, privacy has a significant effect on customer trust and not on customer satisfaction, and customer satisfaction on customer trust

Export Record

ASCII Citation Atom BibTeX Dublin Core EP3 XML EndNote HTML Citation JSON METS MODS MPEG-21 DIDL OpenURL ContextObject OpenURL ContextObject in Span RDF+N-Triples RDF+N3 RDF+XML Refer Reference Manager Simple Metadata

Download Statistics

Downloads over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Actions (login required)

View Item