Composing Marketing Mix for Better Destination Brand in Jawa Timur, Indonesia

Santoso, Rudi ORCID: https://orcid.org/0000-0002-0394-204X, Shintawati, Rahayu Arya and Aliffianto, Achmad Yanu ORCID: https://orcid.org/0000-0003-3186-0831 (2019) Composing Marketing Mix for Better Destination Brand in Jawa Timur, Indonesia. Majalah Ekonomi : Telaah Manajemen, Akuntansi dan Bisnis, 24 (2). pp. 158-167. ISSN 2776-2165

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Abstract

Destination brand value is an ongoing line of enquiry inside the scholarly network. The point is as yet not surely known from a hypothetical outlook. This article endeavors to outline the reasonable inquiry of how to create brand value by giving some hypothetical builds to the idea of destination. Brand attributes as for unmistakable and experiential items are analyzed, trailed by the identification of its measurements. Mindfulness, image, dedication, quality, and esteem are identified as various measurements existing inside destination brands. Research that has managed these measurements is examined, with proposals on the best way to manufacture brand value utilizing market attributes and their relationship to the various measurements. Contextual investigations are utilized to show a portion of the central matters from the hypothetical talk, including the issue of who controls brand personality under various advancement situations.


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Item Type: Article
Additional Information: Rudi Santoso, Rahayu Arya Shintawati, Achmad Yanu Aliffianto
Uncontrolled Keywords: Marketing Mix; Destination Brands; Brand Value; Brand Measurements; Image
Dewey Decimal Classification: 600 – Technology > 650 Management & auxiliary services > 658 General management
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Annuh Liwan Nahar
Date Deposited: 16 Jun 2023 13:52
Last Modified: 16 Jun 2023 13:52
URI: http://repository.dinamika.ac.id/id/eprint/7139

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