TA : Perancangan Media Promosi Diva Snack Frozen Food Sebagai Upaya Meningkatkan Brand Awareness

Yunitasari, Fani Ismawati (2014) TA : Perancangan Media Promosi Diva Snack Frozen Food Sebagai Upaya Meningkatkan Brand Awareness. Undergraduate thesis, STIKOM Surabaya.

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Abstract

Along with the times, increasing daily routines, each one requires to be able to meet the practical needs of food cooked and ready to eat. Diva product is a product that offers practicality in meeting food needs, backed up with so many variations of manufactured products, as well as maintaining product quality and reasonable price, should be able to be a thriving business. But not many people know about this Diva products, therefore the purpose of this design is how the Media Campaign Designing Diva Snack Frozen Food In Effort to Improve Brand Awareness. The design is done with a qualitative approach, through interview, observation and documentation to formulate design concepts. From the analysis, it was found that the absence of efforts to promote through the media, becoming one of the obstacles that make the product less recognizable Diva wider community. After going through the process of data analysis, it was found keywords or concepts design "Quick and Easy" which means fast and easy. In this "Quick and Easy" means how reliable Diva products for quick and easy presentation, to overcome hunger anytime. In the design of a media campaign created to highlight the strength of the concept of "Quick and Easy" and another uniqueness owned. The resulting design is made by having the same unique on any media to become a single unit and got the points themselves in the minds of potential consumers. The result of this design is expected to improve the public aware of the Diva product.

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