TA : Perancangan Corporate Identity S1 Desain Komunikasi Visual Stikom Surabaya Sebagai Upaya Meningkatkan Brand Awareness

Pahlevi, Achmad Reza (2014) TA : Perancangan Corporate Identity S1 Desain Komunikasi Visual Stikom Surabaya Sebagai Upaya Meningkatkan Brand Awareness. Undergraduate thesis, STIKOM Surabaya.

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Abstract

Visual Communication Design STIKOM Surabaya is a new course that was formed in 2008 on Surabaya STIKOM. To face the competition between universities hence the need for an identity that is unique among other universities. DKV STIKOM Surabaya has only limited identity with a logo. That is means the logo is not enough to make the public aware with the identity of the DKV STIKOM Surabaya The purpose of this design is to know how to Designing S1 Corporate Identity Visual Communication Design STIKOM Surabaya as Effort to Improve Brand Awareness. The design is done with a qualitative approach, interviews, observation, interviews, and existing studies. In this research the questionnaire also used for supporting qualitative data. Data were analyzed using the techniques of data reduction, data display, and conclusion. ( Pawito , 2007: 104 ) The analysis finds that the target audience (SMA) is still less aware of the DKV STIKOM Surabaya. Lack of promotional strategy is one factor against public not aware of DKV STIKOM Surabaya. From the data analysis process, discovered a keyword or concept design "Creativity Future" which means creative future. Based on these keywords can be described that DKV STIKOM Surabaya is an educational center advertising and branding for the future. In this research design a logo redesign in accordance with the keyword and vision DKV STIKOM Surabaya, which then continues to the Graphic Standards Manual, to help the preservation of the unity between the media with other media. The result of this design is expected to increase awareness not only on the target audience but also the public.

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