Kurniawan, Daniel (2014) LKP : Implementasi Copy Writing Pada Adobe Audition di Arek TV. Undergraduate thesis, Stikom Surabaya.
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Abstract
Copywriting adalah seni keterampilan menulis naskah berisi pesan iklan, promosi, untuk menarik, bersahabat dan menyakinkan. Copywriting juga merupakan suatu bagian yang penting dalam suatu organisasi maupun perusahaan. Tujuan dari pengimplementasian copywriting ini adalah untuk mengetahui bagaimana merancang langkah-langkah dalam proses suatu kreatif dalam organisasi yang ada di PT. Arek TV. Pengimplementasian copywriting mengacu pada prinsip–prinsip marketing dimana tidak lepas dari konsep AIDCA. hasil pengimplementasiaan Copywriting diharapkan dapat memberikan karakter pada PT. Arek TV.
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Item Type: | Thesis (Undergraduate) |
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Additional Information: | Daniel Kurniawan (11420100014) |
Uncontrolled Keywords: | Copywriting, PT. Arek TV, Implentasi |
Dewey Decimal Classification: | 000 – Computer science, information & general works > 000 Computer science, knowledge & systems |
Divisions: | Fakultas Desain dan Industri Kreatif > S1 Desain Komunikasi Visual |
Depositing User: | Agung P. W. |
Date Deposited: | 13 Jan 2016 10:39 |
Last Modified: | 13 Jan 2016 10:39 |
THESIS ADVISORS: |
1. UNSPECIFIED (NIDN : UNSPECIFIED)
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URI: | http://repository.dinamika.ac.id/id/eprint/1430 |
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