Hidayat, Royyan (2013) LKP : Re-Branding Logo Kafe BURGERMAN Surabaya. Undergraduate thesis, STIKOM Surabaya.
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Abstract
Re-Branding Kafe BURGERMAN adalah sebagai upaya pengenalan kembali kepada masyarakat tentang karakteristik/identitas Kafe BURGERMAN yang baru. Hal ini dikarenakan oleh logo awal BURGERMAN memiliki kesamaan dengan BURGERKING yang juga menyajikan Burger sebagai produk utamanya.Selain itu sebuah perusahaan harus memiliki identitas yang jelas agar dapat di kenal oleh masyarakat. Identitas ini dapat ditonjolkan melalui unsur visual maupun grafis
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Item Type: | Thesis (Undergraduate) |
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Additional Information: | Royyan Hidayat (08420100011) |
Uncontrolled Keywords: | Re-branding, Identitas, Corporate identity, Visual, Grafis |
Dewey Decimal Classification: | 600 – Technology > 650 Management & auxiliary services |
Divisions: | Fakultas Desain dan Industri Kreatif > S1 Desain Komunikasi Visual |
Depositing User: | Maria Nugrahayu |
Date Deposited: | 22 Apr 2014 16:01 |
Last Modified: | 28 Apr 2020 14:32 |
THESIS ADVISORS: |
1. UNSPECIFIED (NIDN : UNSPECIFIED)
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URI: | http://repository.dinamika.ac.id/id/eprint/17 |
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