TA : Perancangan ReBranding Narwastu Aromatherapy & Body Care sebagai Upaya Meningkatkan Brand Awareness

Hasyl, Dinda Masfufah (2014) TA : Perancangan ReBranding Narwastu Aromatherapy & Body Care sebagai Upaya Meningkatkan Brand Awareness. Undergraduate thesis, STIKOM Surabaya.

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Currently there are many cosmetic industries that manufacture various kinds of body care products, one of them is Narwastu Aromatherapy & Body Care. Narwastu Aromatherapy & Body Care is an Indonesian original product that has spread almost all over Indonesia. Nevertheless, this product is still less known by the public. Therefore re-branding must done in Narwastu Aromatherapy & Body Care. The research method used is a qualitative method by interview, observation, documentation, and literature study for get the data that used to support the re-branding design drafting. From analysis of the data on designing this re-branding was found “Natural Elegant” keyword. As well as on designing media using the Rustic concept which have the simplicity impression, natural, classic, warm, simple, clean, elegant, and modern. The results of design this re-branding is to introduce Narwastu Aromatherapy & Body Care products for more known by the public.

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Item Type: Thesis (Undergraduate)
Additional Information: Dinda Masfufah Hasyl (09420100036)
Uncontrolled Keywords: Rebranding, Aromatherapy & Body Care, Brand Awareness
Dewey Decimal Classification: 600 – Technology > 650 Management & auxiliary services
Divisions: Fakultas Desain dan Industri Kreatif > S1 Desain Komunikasi Visual
Depositing User: Agung P. W.
Date Deposited: 23 Jun 2015 15:40
Last Modified: 28 Jul 2023 14:08
THESIS ADVISORS: 1. Dr. Achmad Yanu Aliffianto, S.T., MBA (NIDN : 0703018202)
2. Karsam, M.A., Ph.D. (NIDN : 0705076802)
URI: http://repository.dinamika.ac.id/id/eprint/1145

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